Meet The Founder

Meet the Founder

Jeff Heasman

Founder, Insuriosity

Jeff Heasman is an international insurance and legal specialist, educator and practitioner in behavioural science and business psychology. His work helps insurance professionals develop the knowledge, judgement and human skills needed to succeed in an increasingly complex and uncertain world.

His career spans insurance claims, litigation, legal education and professional development. A former litigation executive and senior liability adjuster, Jeff has worked with insurers, brokers and insurance professionals across Europe, Asia Pacific, Latin America and North America.

Jeff is Co-Founder of the Insurance Cyber and Political Risks Observatory (ICPRO), which focuses on cyber threats, terrorism, political violence and emerging risks. His work in this area connects legal and technical developments with the practical challenges facing insurers, underwriters, brokers and claims professionals.

Jeff has completed executive education in Strategic Negotiation Skills at Yale School of Management and The Neuroscience of Leadership at Harvard Medical School. Earlier in his career, he served as the first Dean of the Faculty of Law at Cavendish University in Zambia.

As founder of Insuriosity, Jeff brings these areas of expertise together to challenge conventional approaches to insurance education, combining technical understanding with behavioural insights, critical thinking, communication, negotiation, leadership and decision-making.

Portrait of Jeff Heasman, founder of Insuriosity

Founder's Philosophy

Not just what they do — why they do it, and how to do it better.

Insurance professionals need more than knowledge of products, policies and processes. They need the curiosity to question assumptions, the confidence to navigate uncertainty and the human skills to make better decisions.
“His philosophy is simple: curiosity is the starting point for better professional judgement.”

Areas of expertise

Practice, law and human behaviour — in one career.

Behavioural science

How people think, decide and behave — and what that means for professional performance.

Business psychology

Motivation, trust and the human dynamics inside teams and organisations.

Negotiation

The psychology and strategy behind negotiations that create value without unnecessary conflict.

Communication strategies

Questioning, listening and framing that strengthen relationships and outcomes.

Claims handling

Practical claims experience, as a litigation executive and senior liability adjuster.

Legal education

First Dean of the Faculty of Law at Cavendish University, Zambia — law brought into the learning room.

Our learning philosophy

Less passive learning.More active thinking.

Jeff Heasman presenting on stage

Curiosity

Challenge assumptions and explore new perspectives.

Evidence

Draw on credible research and practical industry experience.

Application

Use realistic scenarios, discussion, simulations and role-play.

Impact

Develop skills and behaviours that make a meaningful difference at work.

Expert learning, advisory and consultancy for the global insurance industry

Stay Curious. Let’s Talk.

Looking to develop your people, strengthen leadership capabilities or bring fresh thinking to your insurance organisation?